At the global sustainability conference 1Sustainability | 2023, Stefan Gertsch, CEO of Gertsch Consulting & Mode Vision, gave a presentation on reshaping the fashion industry with sustainability in mind. Under the title “Revolutionizing Fashion: Crafting Tomorrow’s Business Models”, he emphasized the urgent need for change to address the fashion industry’s huge waste, carbon footprint and complex supply chains.
Gertsch’s presentation was dedicated to the ruthless reality of fashion waste and presented innovative solutions such as “Fashion on Demand” and “Mass Customization”, which are supported by digitalization and Industry 4.0/5.0. He placed particular emphasis on the role of consumer behavior in the context of sustainable practices and proposed the “pod – Pattern on Demand®” model as a path to business transformation.
This extremely insightful talk is relevant for anyone working in the fashion industry, involved in environmental issues or interested in sustainable trade. Gertsch not only addressed the main problems, but also presented practical, future-oriented solutions. It is an in-depth exploration of creating a sustainable and efficient fashion industry.